Friday, May 11, 2007
All in One Makeup to fit your purse
Source: NYTIMES
I love all in one makeup that emphasizes the cheeks, lips, and eyes. Being a busy woman..whatever limits the clutter works great. This is cost effect, saves time, and space. What's not to like.
Originally...Nars was one of the first, in 1997 introducing the Nars Multiple, which it billed as “the original all-in-one, cream-to-powder, multipurpose makeup stick.” The stick can be used to highlight, sculpt and warm eyes, cheeks and lips. At $36.50 and with 12 shades, when is the last time a product tried to accomplish so much?
In the last few months three new products arrived:
Rush Hour ($20), by Benefit, a slim, oil-free stick, promises an “instant makeover” for eyes, lips and cheeks;
3-of-a-Kind Twist-Up Stick ($3.59), by Wet n Wild;
and e.l.f. All Over Cover Stick ($1), which at two inches tall, is also a space saver.
The sales evidence backs this up:
"Multitaskers appear to be selling. More than 100,000 wands of Rush Hour have been sold since mid-January, exceeding Benefit’s expectations, according to Benefit’s founders. The Multiple is consistently one of Nars’s best-selling products, said Kimberley Thomas, Nars’s vice president for North America sales."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment